Source:
http://www.glammonitor.com/2015/01/20/south-korea-become-world-capital-plastic-surgery/
This advertisement was found in the Seoul metro in South Korea. Jewelry is one of the most popular plastic surgery centers in Korea and its advertisements regarding plastic surgery are everywhere in Korea. It is obvious that the advertisement is trying to promote and encourage people to go under a knife. From the advertisement, we can see that there are three young women who have undergone a surgery and serve as the successful examples of the clinic. It is clear that the intended customers of this advertisement are young women who lack confidence in their appearance and want to be pretty, just like the samples shown in the picture.
“Pathos” is used to appeal their target customers to join their surgery plans. It evokes the customers with the “before” and “after” photos of their successful cases. It could give their customers a feeling of satisfaction and persuade them to try their surgery and become the next beauty. "Ethos” is also used in the advertisement as there is a group of professional and board-certified surgeons on the left trying to convince the customers that their surgeons are professional and reliable. Apart from that, the persuasive strategy “Transfer” can also be found in the advertisement as positive images, such as the successful cases of their previous customers, are used to show they are able to make someone prettier.
In my opinion, the advertisement is effective in attracting young female to go under a knife. The reason is that the numerous advertisements on public spheres seem to suggest that plastic surgery is common and acceptable in today’s society. This could encourage Koreans to follow the trend. Moreover, the advertisement can give them hope to improve their looks so as to get ahead in the highly competitive society.
http://www.glammonitor.com/2015/01/20/south-korea-become-world-capital-plastic-surgery/
This advertisement was found in the Seoul metro in South Korea. Jewelry is one of the most popular plastic surgery centers in Korea and its advertisements regarding plastic surgery are everywhere in Korea. It is obvious that the advertisement is trying to promote and encourage people to go under a knife. From the advertisement, we can see that there are three young women who have undergone a surgery and serve as the successful examples of the clinic. It is clear that the intended customers of this advertisement are young women who lack confidence in their appearance and want to be pretty, just like the samples shown in the picture.
“Pathos” is used to appeal their target customers to join their surgery plans. It evokes the customers with the “before” and “after” photos of their successful cases. It could give their customers a feeling of satisfaction and persuade them to try their surgery and become the next beauty. "Ethos” is also used in the advertisement as there is a group of professional and board-certified surgeons on the left trying to convince the customers that their surgeons are professional and reliable. Apart from that, the persuasive strategy “Transfer” can also be found in the advertisement as positive images, such as the successful cases of their previous customers, are used to show they are able to make someone prettier.
In my opinion, the advertisement is effective in attracting young female to go under a knife. The reason is that the numerous advertisements on public spheres seem to suggest that plastic surgery is common and acceptable in today’s society. This could encourage Koreans to follow the trend. Moreover, the advertisement can give them hope to improve their looks so as to get ahead in the highly competitive society.