"Frutips" made a promotion video of its new product during the Chinese New year period. It wide spread on the internet and became very popular. In the video, the famous Korean artist Lee Kwang Soo and Hong kong artist Lo Fan sang a edited Chinese New Year song in which the lyrics involved some positive effects of the new product.
This video used two strategies of advertisement. First, they used ethos to increase the credibility. Lee Kwang Soo is very famous in Asia due to the popular Korean program, "Running Man". Lo Fan is also very famous in Hong Kong due to her special appearance. Apart from the ethos, it also used the technique of pathos. The edited song evoked the happy feeling to the audiences. The melody associated the atmosphere of celebration. What's more, the lyrics involved many positive words. it used the skill of "transfer". The positive words transfer the positive effects of the new products. For instance, it brought the blessing on academy and work. The "brainwash" song has been rooted in the memory of audience easily.
This video used two strategies of advertisement. First, they used ethos to increase the credibility. Lee Kwang Soo is very famous in Asia due to the popular Korean program, "Running Man". Lo Fan is also very famous in Hong Kong due to her special appearance. Apart from the ethos, it also used the technique of pathos. The edited song evoked the happy feeling to the audiences. The melody associated the atmosphere of celebration. What's more, the lyrics involved many positive words. it used the skill of "transfer". The positive words transfer the positive effects of the new products. For instance, it brought the blessing on academy and work. The "brainwash" song has been rooted in the memory of audience easily.